The emerging car maker that is Skoda has revealed their new rally car for international competition, the Fabia Super 2000. Based on the new Fabia hatchback (not sold here...yet), the Super 2000 marks the welcome return of the quintessential Czech group to the world rally stage. Skoda first dipped its toes into rallying back in 1999 with their first-gen Octavia, which ultimately turned into a full works outfit with the first Fabia WRC. Results were rather patchy, but there were several glimpses of promise, most notably in Safari 2001, Monaco 2002, and Australia 2005, where they were
in serious contention for victory. This lack of consistency lead to VW foolishly pulling Skoda out of the WRC as a manufacturer, with all cars and parts remaining sold off to privateer teams. But as is so often the case with the suits at the control tower, they failed to recognize the invaluable contribution the sport did for their brand awareness. Of course, dominating on a Sunday afternoon gets buyers behind the wheel on Monday morning, but to be there is just as worthwhile. Toyota, Honda, and BMW aren't exactly running away with it in Formula One, but what the sport gives them back in coverage on a global scale is priceless. What better way to brand your cars than with an association to your brand's motor sport activity, your race cars, and all of that technical prowess and mastery that goes with it? So fast forward to 2008, and Skoda have realized their error of judgment.
The new Fabia Super 2000 is still relatively fresh, so you won't see it in competition for at least another 6 months or so. While testing is underway, Skoda will endeavor to hone the car to be accepted within both international and national rallying regulations. This means on top of the works team there will be a customer service arrangement, where Skoda will sell the Fabia Super 2000 to willing customer teams. This will enable the car to compete in different rally competitions throughout the globe, ultimately spreading awareness of both the car and the brand. It certainly looks the part, and when it gets the traditional green, back and white livery of the race team it will become the hero of the Skoda portfolio.
Along with touring cars, rallying is the closet link between motor sport and the cars you buy from the showroom. It's a shame more manufacturers aren't involved in WRC these days, as the Super 2000 regulations are quite cost effective.