The indulgent and colonial British institution that is Rolls Royce has given the environmental theme of this year's Geneva Motor Show a blunt one fingered salute with this grotesque monstrosity, the Phantom Coupe. In oh so typical fashion, this is like any other Rolls Royce in recent history. Utterly tackless, rather ugly, and completely irrelevant. And yet for some
mischievous reason, you still sort of like it. Perhaps it's because it's everything politically incorrect about cars. It's got a 6.75 litre V12 petrol engine, the maneuverability of a truck, the hide of half the world's cattle, and polished up half a forest for woodgrain. These outrageous ingredients come together to offer the most effortless, luxurious, and stately manner of transport money can buy without bu
ying your own Airbus A380. But to be honest what's the point, other than to offer some CEO or Hollywood brat the opportunity to own the biggest statement in poor taste. Not only that, but a fleet of SUVs would cost less to run than this, and probably a lot greener too. If you bought one of these look out. Forget the whaling ships. Greenpeace will surely start chasing these down. The interior, while built from the finest of materials in existence, come together with poor taste. Ergonomics rival that of a train and that giant steering wheel would be horrible to hold. Try using that while you're pushing this 2 tonne barge through peak our traffic.
Yet while the Phanton Coupe epitimises everything the automotive industry is trying to move away from, you still sort of like it don't you? It represents everything you shouldn't do. It's thirsty, it's tough on the environment, it's grossly over-specced, and it looks like a menacing truck. Dr Evil would have one of these. People who'd buy this would rather burnt their money in a furnice than give it away to charity. It's this 'stuff you all, I'm rich' attitude which makes Rolls-Royce what it is. And it's this attitude which makes monstrosities like the Phantom Coupe appeal to your dark side. You'd scoff at one on the street, but deep down you wish you were the one behind that wheel, nose in the air, laughing at the great unwashed outside.